The Metaphor is the Message

Intuition

Information is meaningless. Meaning is defined by filtering information out. Meaning is a structure imposed on information.

Water is necessary for life, but water is useless. Cups are useful. Bowls are useful. Wells are useful.

But water in the lake, 50 miles from your home, is useless.

Value does not create utility. Utility creates utility. With value.

Metaphors are windows to the meme

Memes are the most powerful tool ever made. Memes are the ability to create shared understanding, dreams, concepts, and purpose.

Collaboration is based on memes. And all great human endeavor is based on collaboration.

Want to be great? Find the right meme.

Words are abstract, but images are concrete

There is a poetry, a vision, a magic to language. We like that.

But we need more. A world of only the word may nourish the soul, but it is not enough to sustain ourselves.

The ability to collect, conceptualize, and communicate is based on a shared meme of what those things are.

Want to do great things? Convince people to do them.

Want to excite people? Find the right meme.

Want to convince people? Find the right image.

The vision is the message, and the message is Rough Harbors

Rough drafts. Safe spaces for left, right, and out there, and a safe harbor for all. Rough waters.

We are building a world where these are celebrated.

Come row with us.